In a rapidly growing and evolving business applications market, Microsoft Business Solutions is committed to enhancing business opportunities for its ISV partner community. Now that Microsoft Business Solutions is offering industry-specific business applications, isn't it competing directly with many of its ISV partners? At the same time, Microsoft will continue to support our long-standing, healthy relationships with many of the large ISVs that build on our platform to deliver solutions to enterprise customers. As some of the large enterprise ISVs move down-market, we will compete in some areas for the same customers. The small and mid-sized segments are highly competitive and largely underserved today, creating a significant opportunity for multiple companies to effectively co-exist. MS-OPSUB 000000004412 HIGHLY CONFIDENTIALĭoes Microsoft Business Solutions see Microsoft enterprise application partners like SAP, PeopleSoft, and IBM as competitors? Rather than pushing to move "up" into the enterprise space, we are looking to move "out" into a broader range of global markets and industries within the small and mid-sized businesses and divisions of large organizations. To move to the large enterprise market is not a natural extension of Microsoft Business Solutions' current business model - it would mean creating different products, different price points, different sales channels and building the infrastructure around that business. Is Microsoft Business Solutions planning to take its products up-market into the enterprise market? In terms of revenue, Microsoft Business Solutions targets customers with $1 million to $ 1 billion in annual revenue. Microsoft defines core small business as having 1 to 49 employees, mid-sized businesses as having SO to 1,000 employees, and divisions of large organizations as having 1,000-5,000 employees. Using Microsoft internal customer segmentation taxonomy, Microsoft Business Solutions targets the core small and mid-sized business segments and divisions of large organizations.
How does Microsoft Business Solutions define its target market? Together with our partners, we want to equip companies with the solutions they need to reach their business potential. When customers invest with Microsoft Business Solutions, we provide them with what we like to call a "solutions continuum." Our "solutions continuum" methodology evolves throughout a customer's lifecycle and scales to meet their specific business needs. Microsoft Business Solutions applications empower small and mid-sized businesses and divisions of large organizations to connect the people, processes and information they need to help improve business agility, increase business insight and run their business more efficiently. What is Microsoft Business Solutions' customer value proposition? Microsoft has a vision of global leadership in business applications for small and mid-sized businesses and divisions of large organizations which it will execute by bringing a solid, proven track record of technology innovation, customer value, and a world-class partner community. Microsoft Business Solutions helps customers focus on their business by helping eliminating inefficiencies and driving down costs through integrated business applications that connect people and organizations. Microsoft Business Solutions applications help benefit customers by increasing their productivity, streamlining their business processes and enabling better business decision making. Microsoft fundamentally believes that technology can change the way small and mid-sized companies conduct their business. What is Microsoft's vision for business applications? MS-OPSUB 000000004411 HIGHLY CONFIDENTIAL
Microsoft Solutions Conference for Customers Waggener Edstrom / Microsoft Business Solutions For an official signed copy, please contact the Antitrust Documents Group.ĬONFIDENTIAL-MICROSOFT BUSINESS SOLUTIONS INTERNAL USE ONLY
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